About Lara Stroud
Cape Town's trusted real estate expert with almost 30 years of experience serving clients.
Meet Lara Stroud
With almost 30 years of experience in the Cape Town real estate market, Lara Stroud has established herself as one of South Africa's most trusted and knowledgeable real estate professionals.
Lara's career began in 1993, and she has successfully navigated multiple market cycles, helping hundreds of clients buy and sell properties in Cape Town's most prestigious neighborhoods. Her deep understanding of property valuation, market dynamics, and negotiation strategies has consistently delivered exceptional results for her clients.
As the founder of UrbanYX, Lara combines her extensive local expertise with a personalized approach to real estate. She believes that finding the perfect property isn't just about location and price – it's about understanding each client's unique lifestyle needs and future goals.
Connect with LaraAchievements & Expertise
Lara's distinguished career has been marked by numerous achievements and a commitment to excellence.
Property Valuer
Extensive experience providing accurate property valuations for both standard transactions and specialized situations.
Client Satisfaction
Over 98% client satisfaction rate through personalized service and attention to detail.
Property Expertise
When Lara was working as a Property Valuer, she was involved in a few high profile legal cases, having to value the properties involved. This involved absolute discretion and no room for error wrt to her valuations.
Market Vision
Exceptional ability to identify market trends and opportunities for clients.
Our Mission & Values
At UrbanYX, our mission is to provide exceptional real estate services that prioritize integrity, client satisfaction, and market expertise. We believe that a successful real estate transaction goes beyond just buying or selling property—it's about creating a seamless experience that meets your unique needs.
Integrity: We believe in transparent communication and honest advice, even when it's not what you might want to hear.
Excellence: We maintain the highest standards in every aspect of our service, from property presentation to contract negotiation.
Client-Focus: Your goals and needs are at the center of everything we do, guiding our approach to your property journey.
Client Testimonials
Hear from clients who have experienced Lara's exceptional service and expertise.
"Recently used Urbanyx for commercial space in the Blouberg area. Lara was extremely professional and her service delivery was on point. Process was streamlined and she did her utmost best to get back to me even before expected. I highly recommend their services both for commercial and residential properties weather looking for space or looking to rent out space Urbanyx is the company to use."
Rani Veerah
Blouberg
"What a pleasure to have worked with Lara. Lara sourced the prefect business location for me without any of my help. Always giving me updates as if I was her only client. Making sure I was happy with every step she took on my behalf. Delt with all the paperwork's and negotiations with regards to leasing from start to end. Made business location hunting a breeze. No stress from my end at all."
Kirby Shearon
Commercial Client
"Thanks Lara for everything. Thank you for the support that you gave me regarding the property. Well done on great service."
Dorothy Booysen-Fourie
Property Client
Ready to Work with Lara?
Whether you're looking to buy, sell, or invest in Cape Town real estate, Lara's expertise will guide you to success.
Schedule a Consultation